The company, originally named del.icio.us, is credited with coining the phrase “social bookmarking”.  Now known as Delicious, their service allows you to build a list of Internet bookmarks, and to share those bookmarks with your friends. 

Other sites offer some similar functions.  Digg allows its users to link to stories, and allows the users to vote to make them popular. 

The trick is that popularity breeds more popularity.  The more people highlight a web site, the more new visitors go to that site.  The more new visitors to a site, the more people will share it with yet more people. 

Think of it as electronic “word of mouth” advertising.  How many businesses say they rely on word of mouth?  How many say they rely on their reputation, on brand awareness, on their “good name”? 

Social bookmarking builds that reputation very quickly.  The word spreads from friend to friend.  People tend to trust their friends’ opinions – more than they trust paid advertising. 

Social bookmarking is one of the newer tools for SEO (Search Engine Optimization).  The search engines take note of all these bookmarks and links, and rank a site more highly if many others link to it. 

Omni Web Services understands how to initiate and develop a social bookmarking campaign for your web site. 

Your web site – and your business – may well benefit from social bookmarking. 

Omni Web Services knows how to start this process.  Contact us for more information.